Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
TikTok plans to lay off employees in global operations and marketing
The short-video social media app announced disbanding its current global user operations team.
The layoffs are also not related to the legal issues faced by TikTok in the United States, which could potentially end with the platform being banned in the country. (Image source: Unsplash)
Within a month after President Joe Biden of the US signed a national ban against the social media app, TikTok, the company is planning to lay off a large percentage of its 1,000 global employees from within its operations and marketing teams beginning this week, said The Information.
Currently owned by Chinese company ByteDance, it is considering the team handling user support and user communications. Employees who will remain in the team will be distributed to TikTok's other teams, such as trust and safety, marketing, as well as content and product teams.
According to a CNN report, the layoff has long been in the works at the social media platform but was delayed after turnovers in some of its teams. The layoffs are also not related to the legal issues faced by TikTok in the United States, which could potentially end with the platform being banned in the country.
Earlier in March, about 1,000 employees were laid off in the company's Feishu unit, in China. Feishu develops collaboration tools for businesses, similar to Slack or Microsoft Teams. ByteDance's decision to cut jobs at Feishu is in line with how China's tech industry is looking at its operations.
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.