AI device startup that sued OpenAI, Jony Ive sues its own ex-employee over trade secrets

Last month, U.S. District Judge ruled that iyO has a strong enough case to proceed to a hearing this fall. Until then, she ordered Altman, Ive and OpenAI to refrain from using the io brand.

By  Storyboard18| Jul 11, 2025 4:36 PM
Tech startup iyO Inc., last month sued iPhone designer Jony Ive and OpenAI CEO Sam Altman for trademark infringement, and is now suing one of its own former employees. (Image source: iyO LinkedIn)

Tech startup iyO Inc., which already sued iPhone designer Jony Ive and OpenAI CEO Sam Altman for trademark infringement, is now suing one of its own former employees for allegedly leaking a confidential drawing of iyO's unreleased product, according to The Associated Press.

Last month, U.S. District Judge Trina Thompson ruled that iyO has a strong enough case to proceed to a hearing this fall. Until then, she ordered Altman, Ive and OpenAI to refrain from using the io brand, leading them to take down the web page and all mentions of the venture.

OpenAI, maker of ChatGPT, started to outline its own vision in May by buying io Products, a product and engineering company co-founded by Ive, in a deal valued at nearly $6.5 billion. Soon after, iyO sued for trademark infringement for the similar sounding name and because of the firms’ past interactions.

The second lawsuit from iyO filed this week in San Francisco Superior Court accuses a former iyO executive, Dan Sargent, of breach of contract and misappropriation of trade secrets over his meetings with another io co-founder, Tang Yew Tan, a close Ive ally who led design of the Apple Watch.

Sargent left iyO in December and now works for Apple.

“This is not an action we take lightly,” said iyO CEO Jason Rugolo, adding, “Our primary goal here is not to target a former employee, whom we considered a friend, but to hold accountable those whom we believe preyed on him from a position of power.”

First Published onJul 11, 2025 4:36 PM

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