Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
EU regulators probe Google's secret ad partnership with Meta over minors' privacy concerns
Google and Meta face scrutiny over a covert ad deal that bypassed rules for protecting underage users in online advertising.
The investigation centers on a series of ad campaigns aimed at promoting Instagram, Meta's social media platform, to teenagers.
European regulators are intensifying their investigation into a covert advertising collaboration between Google and Meta, raising concerns over the handling of minors' privacy in online campaign.
According to a report by the Financial Times, the regulators have requested further details regarding the secret partnership, which allegedly contravened Google's own guidelines for advertising to children.
The investigation centers on a series of ad campaigns aimed at promoting Instagram, Meta's social media platform, to teenagers.
Sources familiar with the matter suggest that the partnership circumvented Google's internal rules designed to protect younger audiences from targeted ads. These rules are part of broader efforts to ensure that advertising practices remain safe and transparent, especially for vulnerable user groups such as minors.
Both Google and Meta have yet to publicly respond to the investigation.
SPOTLIGHT
Till July 20, social media feeds across the Middle East and South Asia will be taken over by influencer videos showing snow falling in everyday summer scenes, triggered by the act of opening a can of 7UP.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.