MEDIA

Brand Makers

‘Didn’t imagine we’d be here’: Darpan Sanghvi of Good Glamm apologizes for unpaid salaries

The Good Glamm Group has taken drastic cost-cutting measures, including closing its Kurla West office in Mumbai and permanently shutting down its Delhi facility in Vasant Kunj.

Advertising

Zee Entertainment aims to boost ad revenue with digital push

Zee Entertainment shares 7 strategic initiatives to boost growth, improve balance sheet

Television

EXCLUSIVE: TAM to maintain BARC JV Role, sets sights on Big Tech and DPO alliances

While BARC India will remain focused on linear television, TAM is charting a new course with its emphasis on digital and cross-platform measurement.

Special Coverage

Need a unified national policy for online gaming: Brijesh Singh, Principal Secretary, Maharashtra Govt at Storyboard18 DES 2025

At Storyboard18's Digital Entertainment Summit 2025, Brijesh Singh, Principal Secretary, Directorate General of Information & PR, Maharashtra, said, “There needs to be one uniform policy across all states,” pointing out how the Indian Gambling Act of the 1850s has resulted in a patchwork of state-level regulations.

Digital

India partially lifts ban on Pakistani YouTube channels and artist accounts

Govt sources have reportedly said that social media restrictions are under routine review. The move comes months after Operation Sindoor clampdown.

How it Works

Grounded trust: Boeing faces a global reputation turbulence

As mid-air scares mount and India’s recent air crashes link back to Boeing, the aerospace giant is navigating a trust crisis with global implications

Television

MIB opens TRP market: OTTs, DPOs, and Big Tech can now set up ratings agency

With constraints now been lifted, paving the way for Over-the-Top (OTT) platforms, Distribution Platform Operators (DPOs), and even large advertiser consortiums to float or invest in independent audience measurement bodies.

How it Works

Tech Layoffs: TikTok plans layoffs as US e-commerce efforts falter

The shake-up arrives at a precarious moment for TikTok in the United States. President Donald Trump, who has repeatedly threatened to ban the app over national security concerns, has for the third time this year delayed enforcement of a ban.

Brand Makers

Paramount to pay $16 million to settle Donald Trump lawsuit over edited Kamala Harris interview

Trump originally filed the lawsuit in October, seeking $10 billion in damages. The lawsuit was later amended to seek $20 billion in damages and to include allegations under the Texas Deceptive Trade Practices-Consumer Protection Act.

Watch Listen

WATCH: Maharashtra's DGIPR Brijesh Singh on need of uniform policy across states

Singh laid out why harmonization, infrastructure investment, and industry partnerships are crucial to getting ahead of digital crime.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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