Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
The New York Times has issued a "cease and desist" notice to generative AI Startup Perplexity, demanding the company halt its use of the newspaper's content, as reported by the Wall Street Journal on Tuesday.
The letter alleges that Perplexity's use of NYT material, which includes creating summaries and other forms of output, infringes on the publisher's rights under copyright law.
The move marks the latest in a series of actions by traditional media companies seeking to protect their content from being exploited by AI firms. Since the debut of OpenAI's ChatGPT, publishers have raised alarms about chatbots tgat scour the internet for information and produce concise summaries for users, potentially threatening the value of original journalism.
Neither Perplexity nor The New York Times immediately responded to requests for comment from Reuters on the matter.
The notice also adds to the ongoing legal battles between NYT and AI companies. The publisher is already in a dispute with OpenAI, which it sued last year, accusing the company of using millions of its articles without permission to train its AI language model. This lawsuit highlights growing concerns among content creators about how AI technology leverages copyrighted material for its development.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.