Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Gen Z takes charge of healthcare, survey highlights misunderstood priorities: Report
Burson’s report sheds light on Gen Z’s dual focus on mental and physical health, their skepticism of digital solutions, and the demand for greater in-person care.
67% of Gen Z respondents feel positively about taking charge of their health, yet cite significant challenges, including high costs, misinformation, and inadequate communication.
A report by Burson, "Gen Z: Calling for Healthcare Connection and Change," uncovers a generation eager to take control of their health despite grappling with systemic barriers.
Based on a survey of 5,000 Gen Z adults (aged 18-27) across 10 countries, this study represents the largest of its kind conducted by a communications company.
Emerging from the pandemic, Gen Z is proving to be as concerned with physical health (56%) as they are with mental health (57%), with both areas a priority for 59% of respondents. This dual focus counters a common narrative that mental health exclusively dominates their healthcare concerns.
"Gen Z isn't the future of healthcare - they're the present," said Brenna Terry, Global Healthcare Client Leader at Burson. "Our research shows a significant opportunity for healthcare providers to engage with this values-driven, proactive generation to foster trust, collaboration, improved healthcare experiences."
Key findings:
67% of Gen Z respondents feel positively about taking charge of their health, yet cite significant challenges, including high costs, misinformation, and inadequate communication.
Nearly half (46%) report difficulty in receiving sufficient time and attention from healthcare providers.
Despite their reputation as a digitally native generation, Gen Z remains skeptical of tele-health solutions and online health information.
Eight in ten respondents reported encountering false or misleading health advice online. More than 60% expressed a preference for in-person appointments, valuing the respect and connection it fosters.
Gen Z is open to guidance from credible healthcare organizations. 55% believe pharmaceutical companies have the potential to meet their needs through proactive, educational, and transparent communication.
As per Decipher Health, the report further validated key findings. The AI analysis revealed a 92% believability score among Gen Z for claims that misinformation is pervasive online.
Notably, these concerns were echoed by Millennials (91%) and Gen X (89%), indicating shared frustrations across age groups.
SPOTLIGHT
From Delhi’s sharp-tongued lyricists to Chennai’s bilingual innovators and North-East India’s experimental beatmakers, Rap 91 LIVE’s lineup was a sonic map of the country’s cultural diversity.
Read MoreEnd of the Old Guard? Publicis outperforms, WPP declines, Havas rises, Omnicom readies IPG merger
As WPP reels from revenue declines and vows sweeping restructuring, Publicis and Havas ride strong AI-led client demand. With Omnicom and IPG on the cusp of a historic merger, the global advertising landscape braces for a power realignment built on data, technology, and efficiency.