Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
IPL advertising deals see delay over unclarity of schedule due to upcoming Lok Sabha elections
Brands looking for campaign-based advertising are awaiting more clarity on the full schedule.
The Bureau of Control for Cricket in India (BCCI) has released the schedule for only the first 21 matches between March 22 and April 7 of the IPL. (Image source: Moneycontrol)
There is a delay in advertising deals for this year’s Tata IPL due to the lack of clarit over the tournament’s schedule because of the upcoming Lok Sabha elections, as reported by ET.
Brands looking for campaign-based advertising are awaiting more clarity on the full schedule.
The Bureau of Control for Cricket in India (BCCI) has released the schedule for only the first 21 matches between March 22 and April 7 of the IPL.
Official broadcaster Disney Star and official streaming partner Viacom18 have managed to close deals and spot buys and are expected to close more in this interim leading to the commencement of the IPL.
As per ET reports, Disney Star has signed deals with Asian Paints, Vimal Pan Masala, Dream11, My11Circle, Hindustan Unilever, HDFC, Reckitt Benckiser, Indigo Paints, and Nerolac Paints.
Viacom18 on the other hand has closed deals with Dream11, My11Circle, HDFC, Google, Parle Products, Coca-Cola, Dalmia Cement, and Naukri.com.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.