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Auto major Maruti Suzuki overtook rival Mahindra & Mahindra this August, becoming the top manufacturer of sports utility vehicles (SUVs) in India, Shashank Srivastava, Executive Director at Maruti Suzuki, told CNBC-TV18 on September 4.
Srivastava also told CNBC-TV18 that the automaker recorded 16.5 percent year-on-year (YoY) growth last month, which is faster than the industry.
“We will cross 1 million sales this festive season. Festive season generally sees 26 percent of overall annual sales. Introduction of four new SUVs has resulted in higher market share for Maruti,” noted Srivastava. “We saw retail growth of 25 percent in Kerala during Onam season this year,” he also noted.
The executive director also stated that the small car segment has reduced to 30 percent of the total auto industry, from 35 percent last year, while the SUV segment is growing well. “SUVs now form 49 percent of the overall market compared to just 29 percent a few years ago,” he said.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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