Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Toyota to pull out as Olympic sponsor after Paris Games this year
In addition to Toyota, the sponsors' list of the Olympics includes Visa, Airbnb, Alibaba, ABInBev, Deloitte, Samsung, and Panasonic, among others.
The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Image source: Unsplash)
Vehicle manufacturer Toyota Motor Corp. has decided to not renew its top-level sponsorship contract with the International Olympic Committee (IOC) after the Paris Games this summer. The 10-year contract, which included four games including the Tokyo Games in 2021, was signed in 2015 and is set to expire this year.
The company will instead provide direct financial assistance to athletes and support para-sports, according to a report by AP. Under its sponsorship deal with the IOC, the auto manufacturer has provided financial aid and transportation during the Olympics.
The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. Additionally, it intends to keep managing a combined 30 rugby, baseball, and other sports teams.
In addition to Toyota, the sponsors' list of the Olympics includes Visa, Airbnb, Alibaba, ABInBev, Deloitte, Samsung, and Panasonic, among others. The IOC generates 91 percent of its income from selling broadcast rights and sponsorships and had an income of USD 7.6 billion in the last four-year cycle ending with the Tokyo Games in 2021.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.