Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
WhatsApp Channel is in the process of developing or testing fresh voice message and sticker features. The platform may also introduce advertisements in the Status feature, as per reports.
WhatsApp's head, Will Cathcart, potentially disclosed the platform's ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.
“There could be ads in other places — channels or status. For example, channels might charge people to subscribe, they might be exclusive to paid members or the owners might want to promote the channel. But, no, we won't put ads in our inbox," according to the report.
In 2019, WhatsApp tested ads in the beta version's Status segment, although never converted to the public version.
WhatsApp reported that it took action against 7.11 million accounts in September. According to reports, among these, 2.57 million accounts were banned proactively, even before receiving any user reports.
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreAt the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.