Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Action film 'Fighter' launches merchandise line
The merchandise line encompasses a diverse array of offerings, ranging from apparel and accessories to coveted collectibles and memorabilia.
Collaborating with platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, 'Fighter' introduces an extensive range of exclusive merchandise.
In anticipation of the much-awaited release of India’s action film, 'Fighter,' the production team has announced the launch of its own merchandise line. Collaborating with platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, 'Fighter' introduces an extensive range of exclusive merchandise.
The merchandise line encompasses a diverse array of offerings, ranging from apparel and accessories to coveted collectibles and memorabilia.
Ajit Andhare, COO, Viacom18 Studios, shared "We are thrilled to bring the captivating world of 'Fighter' to life beyond the screen. Delighted to partner with multiple platforms for 'Fighter's' exclusive merchandise line. Through a meticulously curated collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of 'Fighter'."
"This is the first instance when such a comprehensive range of film merchandise has been curated for an Indian film. We are very proud of this work," shared Andhare.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.