Digital
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Action film 'Fighter' launches merchandise line
The merchandise line encompasses a diverse array of offerings, ranging from apparel and accessories to coveted collectibles and memorabilia.
Collaborating with platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, 'Fighter' introduces an extensive range of exclusive merchandise.
In anticipation of the much-awaited release of India’s action film, 'Fighter,' the production team has announced the launch of its own merchandise line. Collaborating with platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, 'Fighter' introduces an extensive range of exclusive merchandise.
The merchandise line encompasses a diverse array of offerings, ranging from apparel and accessories to coveted collectibles and memorabilia.
Ajit Andhare, COO, Viacom18 Studios, shared "We are thrilled to bring the captivating world of 'Fighter' to life beyond the screen. Delighted to partner with multiple platforms for 'Fighter's' exclusive merchandise line. Through a meticulously curated collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of 'Fighter'."
"This is the first instance when such a comprehensive range of film merchandise has been curated for an Indian film. We are very proud of this work," shared Andhare.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.