Biz Moves: Havas and Tonic bag big business

A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.

Havas Media Group and Puma India

Sports brand Puma India has roped in Havas Media Group India as the media agency on record (AOR). As per the mandate, Havas Media Group India will oversee the entire offline and online media service suite including digital, television, print, radio, out-of-home (OOH) and cinema mediums for Puma. Under this partnership, Havas Media has been tasked with identifying, designing, and executing these engagements.

The account will be managed by the agency’s Bengaluru team. Just recently, the media agency had extended its offline media services (print and OOH) to Puma for its campaign announcing Bollywood actor Anushka Sharma as the brand ambassador.

Tonic Worldwide and L’Oréal Paris

Digital agency Tonic Worldwide has bagged the digital creative mandate of L’Oréal Paris. The mandate, which was won following a multi-agency pitch, the agency has come on board as the digital partner for the brand with a mission of growing the business through optimising consumer journeys across various e-tailer platforms.

Compiled by Kashmeera Sambamurthy