Agency News
WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe
A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.
Rediffusion and Ashiana Housing
Independent full-service advertising agency Rediffusion has bagged the creative mandate of Ashiana Housing, a real estate company. The account, which was earlier handled by Dentsu, will be managed by the agency’s Delhi office.
Sociowash and Sujata Appliances
Digital marketing agency Sociowash has won the digital mandate of Sujata Appliances, a consumer appliances company. The account, which was won post a multi-agency pitch will be handled by the agency’s Delhi office.
The mandate of the agency will include looking into the marketing and advertising aspects of the company. That includes digital, social media, community building, influencer marketing, content creation and production.
Curated by Kashmeera Sambamurthy
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.