Biz Moves: Rediffusion and Sociowash bag mandates

Keep up with all the key business wins and the account movements.

By  Storyboard18| Nov 13, 2023 8:04 AM
Rediffusion has bagged the creative mandate of Ashiana Housing where the account will be handled by the agency's Delhi office. (Representative Image: Abigail Mangum via Unsplash)

A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.

Rediffusion and Ashiana Housing

Independent full-service advertising agency Rediffusion has bagged the creative mandate of Ashiana Housing, a real estate company. The account, which was earlier handled by Dentsu, will be managed by the agency’s Delhi office.

Sociowash and Sujata Appliances

Digital marketing agency Sociowash has won the digital mandate of Sujata Appliances, a consumer appliances company. The account, which was won post a multi-agency pitch will be handled by the agency’s Delhi office.

The mandate of the agency will include looking into the marketing and advertising aspects of the company. That includes digital, social media, community building, influencer marketing, content creation and production.

Curated by Kashmeera Sambamurthy

First Published onNov 13, 2023 7:40 AM

SPOTLIGHT

DigitalDigital Entertainment Summit 2025 to debut in Delhi as India stakes its claim on the future of global media

As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.

Read More

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.