Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
BluSmart unveils its new visual identity
The colour of the logo has shifted from a slightly purplish-tinted blue to a pure, vibrant blue. BluSmart sought inspiration from nature itself.
Over the next few months, BluSmart aims to incorporate this new brand identity across all rider touchpoints like cabs, driver partner uniforms, charging hubs, social media and digital assets and even the application through which the rides can be booked.
EV ride-hailing service and EV charging superhub infrastructure operator, BluSmart has unveiled its new visual identity.
The new logo exemplifies the company's mission to decarbonise mobility at scale while maintaining simplicity and tranquility. The design underscores BluSmart's commitment to prioritizing both people and the planet, reinforcing its position as a responsible and forward-thinking brand. Over the next few months, BluSmart aims to incorporate this new brand identity across all rider touchpoints like cabs, driver partner uniforms, charging hubs, social media and digital assets and even the application through which the rides can be booked.
Anirudh Arun, co-founder and COO, BluSmart commented, “Our new brand identity not only represents our vision for a sustainable future but also emphasizes our dedication to providing peace and safety to our valued customers. We take immense pride in leading the EV revolution in the country and this new logo embodies the very spirit of BluSmart, and we are excited to share it with the world.”
The new brand identity, conceptualised and designed by the in-house team of BluSmart- signifies freshness, clarity, and the promise of a brighter future.
The colour of the logo has shifted from a slightly purplish-tinted blue to a pure, vibrant blue. BluSmart sought inspiration from nature itself.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.