Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
ICC T20 World Cup gets new brand identity, logo
The logo, a creative fusion of bat, ball, and energy, symbolises the core elements of T20I cricket. The T20 lettering dynamically transforms into a swinging bat, encapsulated within a ball.
The strike graphic within the ball mirrors the atmosphere and electric energy experienced in T20Is, with the zig-zag pattern alluding to rising excitement and heart-pounding moments.
The pinnacle of international cricket just got a makeover as the ICC T20 World Cup's new brand identity was launched on Thursday, 7 December.
The new visual identity captures the format’s relentless energy.
The logo, a creative fusion of bat, ball, and energy, symbolises the core elements of T20I cricket. The T20 lettering transforms into a swinging bat, encapsulated within a ball.
The strike graphic within the ball mirrors the atmosphere and electric energy experienced in T20Is, with the zig-zag pattern alluding to rising excitement and heart-pounding moments.
"The ICC Men’s and Women’s T20 World Cups promise to deliver an electrifying and edge-of-your-seat experience to cricket fans globally, and we hope the new visual identity reflects that vision and energy,” said Claire Furlong, the ICC General Manager – Marketing and Communications.
“The incorporation of the distinctive patterns in the brand will provide hosts with a unique element across the event’s look and feel.
“We have an exciting six months ahead of us building up to the ICC Men’s T20 World Cup in the West Indies and USA, and fans can now register their interest to receive World Cup information and ticket news.”
The ICC Men’s T20 World Cup 2024 will be played in the West Indies and USA from 4 to 30 June 2024.
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.