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Kinnect wins digital mandate for Blue Star
The account was won following a multi-agency pitch and will be managed out of the Mumbai office. As part of the mandate, Kinnect will handle the brand’s digital strategy globally, along with managing its social media presence in the country.
Blue Star plans to leverage Kinnect's experience in digital domains to drive their campaigns with the use of new-age mediums. (Representative Image: Vardan Papikyan via Unsplash)
Kinnect, India’s leading creative, data, and digital media powerhouse, wins the digital media mandate for Blue Star Limited. Blue Star is India's leading heating, ventilation, air conditioning and commercial refrigeration (HVAC&R) company.
The account was won following a multi-agency pitch and will be managed out of the Mumbai office. As part of the mandate, Kinnect will handle the brand’s digital strategy globally, along with managing its social media presence in the country.
B Thiagarajan, managing director, Blue Star Limited, adds, “We are pleased to partner with Kinnect, one of India’s leading digital marketing agencies, and thereby leverage Kinnect’s domain expertise to drive our digital campaigns.”
Speaking on the new win Rohan Mehta, CEO, Kinnect, said, “We are so excited and honoured to be working with such a well-known company as Blue Star as they begin the next stage of their digital transformation. Their vision and expectations for digital are in perfect alignment with our strategy of using new-age mediums to have measurable business impact. We are looking forward to a long-standing partnership with this iconic brand.”
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