Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Taking your Instagram by storm, this man isn't just ruling your feed; he's conquering social media with his quirky tales. You guessed it right- CRED’s latest Black Friday Sale 2024 campaign brings Orhan ‘Orry’ Awatramani front and centre as he imparts his orr-acles of wisdom in a unique avatar.
Orry's mantra is simple: live life to the fullest and strive to be your best self. In his unfiltered interviews, he preaches this philosophy.
Watch Orry in action as he shares life lessons in his signature unapologetic style with a touch of materialistic wisdom and meditative music, delivered in pure Hindi. His candor is infectious as he reminds you to snag that Tiffany Air Force 1 or rock an Omega Seamaster watch via CRED’s Black Friday Sale.
CRED store’s annual Black Friday Sale kicked off on 23rd November and will continue till 27th November when members stand a chance to win rewards and deals on their favorite brands.
CRED also sent out mysterious boxes to influencers, containing a hammer or wrench, urging them to break away from the old and embrace the new with the Black Friday Sale. On the other hand, newspapers had peculiar stories, like a man selling his BMW bike for Taylor Swift’s concert tickets, only to get rejected by his girlfriend. Thoughtfully placed next to it is a chance to win a BMW bike, courtesy of CRED.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.