Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
Sleepwell’s parent company to acquire rival brand Kurlon for Rs 2,150 crore
Sheela Foam, the maker of popular mattress brand Sleepwell also plans to get a 35 percent stake in House of Kieraya Private Ltd, which owns rental startup Furlenco, for Rs 300 crore.
With rental startup, Furlenco, in its kitty, Sheela Foam plans to enter into the online furniture business and get its online business model in order.
Sheela Foam, the maker of popular mattress brand Sleepwell, announced that the company is set to acquire Kurlon Enterprise Ltd (KEL) and House of Kieraya Private Ltd, which owns rental startup Furlenco.
According to media reports, the company is acquiring a 94.66 percent stake in KEL for Rs 2,150 crore and a 35 percent stake in Furlenco for Rs 300 crore.
The acquisition of Kurlon will help Sheela Foam to consolidate the existing fragmented market of mattresses and foam-based products, diversify the customer base, expand distribution network, and scale up production efficiencies and help in cost savings.
With rental startup, Furlenco, in its kitty, Sheela Foam plans to enter into the online furniture business and get its online business model in order.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.