Brand Makers
Dil Ka Jod Hai, Tootega Nahin

The Telecom Regulatory Authority of India (TRAI) has extended the deadline for stakeholders to submit comments on the "Digital Transformation through 5G Ecosystem" Consultation Paper.
Originally set for October 30 and November 13, the new dates are December 26 for written comments and January 8 for counter-comments. This extension follows requests from industry associations citing challenges in gathering essential information and emphasising the paper's significance in addressing policy challenges and shaping the framework for adopting new technologies.
TRAI initiated a suo-motu consultation paper on September 29, due to the recent launch of 5G services in India, with telecom service providers rapidly expanding the network. The government's efforts in infrastructure development and R&D, coupled with TRAI's recommendations, highlight the need for a robust policy framework. Beyond infrastructure, the focus is on developing use cases for widespread 5G adoption, integrating AI, XR, and IoT, said the paper.
Effective collaboration among TSPs, OEMs, infrastructure providers, and the government is crucial for consumer adoption and market readiness. Key challenges include infrastructure upgrades, fiberisation, and network densification, requiring dedicated R&D, India-specific use cases, enterprise penetration, device affordability, and consumer adoption for successful 5G implementation.
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreFrom OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.