Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Digital ads: Soul for sale? | Good Glamm: Unpaid dues, delayed salaries | Crisis of credibility in adland
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Accountability seems lost in the relentless automation of digital advertising, leaving both brands and the platforms they utilize facing a growing crisis of inappropriate contextual alignment.(Representative image by Bogomil Mihaylov via Unsplash)
Your tragedy, their ad: Has digital advertising lost its soul?
Niyo was the only brand among Blinkit, Swiggy, Myntra, Urban Company, Hoichoi, Goibibo, Nykaa, and Farmley to respond to Storyboard18’s queries.
Good Glamm Group's laid-off employees' F&F not settled, staff salaries delayed, two offices shuttered
As part of cost-cutting measures, The Good Glamm Group shuttered its office in Kurla West, Mumbai, and permanently closed its Delhi location in Vasant Kunj.
Crisis of credibility in adland as accusations of idea theft mount
Amid growing allegations of idea theft, advertising industry veterans are calling for stronger protections to safeguard creative ownership during client pitches.
Škoda Auto Volkswagen India announces leadership shake-up as brand eyes aggressive growth
Ashish Gupta, currently Brand Director of Volkswagen Passenger Cars, will assume the role of Brand Director for Škoda India effective May 1, succeeding Petr Janeba. Nitin Kohli will take over as the new Volkswagen Brand Director.
Can IIGC tame the wild west of influencer marketing?
The new industry council seeks to balance creator freedom with consumer protection and brand accountability in an increasingly scrutinized space.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.