Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
WATCH: I&B Ministry's Sanjay Jaju says on gaming, creators and India's digital entertainment economy at Storyboard18's DES 2025
Speaking at Storyboard18’s Digital Entertainment Summit 2025, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, revealed that over 55% of all advertising spends are now directed towards digital platforms.
“The digital segment is now definitely more than the non-digital segment,” said Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, at Storyboard18’s Digital Entertainment Summit.
India’s media and entertainment industry is undergoing a digital revolution, driven by the country’s mobile-first youth, widespread smartphone usage, and affordable internet access.
Speaking at Storyboard18’s Digital Entertainment Summit 2025, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, revealed that over 55% of all advertising spends are now directed towards digital platforms. With emerging technologies like AI, XR, and VR entering the mainstream, the future of storytelling, production, and content consumption in India is being fundamentally reshaped.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.