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'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
DPDP Act draft rules coming | Zee-Sony failed merger saga ending | TN govt gaming policy
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Only 40% of organisations claim to understand the act. Only 9% of these organisations reported a comprehensive understanding. (Photo: Unsplash)
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DPDP Act draft rules expected within 2 weeks; transition period likely to be restricted to 6 months
Contrary to the expectations of telcos and tech companies, the Digital Personal Data Protection Act, 2023 draft rules likely to have a transition period of only around 6-8 months.
NCLT approves recall of Zee-Sony merger order, allowing ZEEL to withdraw the scheme
ZEEL has officially withdrawn its composite scheme of arrangement with Culver Max Entertainment and Bangla Entertainment Private Limited (BEPL), following a settlement.
Tamil Nadu examining Australia-like gaming policy, video game industry tight-lipped
During one of the consultative processes, the Tamil Nadu government clarified that they do not differentiate between the video game and RMG industries.
Meet the executive team driving Ola's electric ambitions in post-IPO world
Ola Electric has strategically hired experts for its diverse operations, focusing on EV manufacturing, cell production, charging infrastructure, and R&D.
Virat Kohli-backed Wrogn’s revenue down 29% in FY24
The men's apparel brand Wrogn's revenue has dipped by 29% and losses surged by 28% in FY24.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.