Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
IPL 2025 ad spend frenzy | IAMAI urges MeitY for DPDPA Rules | Average salary increment to dip
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Experts believe appointment viewing is a goner and therefore the only genre which will have some traction are impact properties on GEC. (Image source: @IPL via Twitter)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Beyond the sixes: What's driving the IPL 2025 ad spend frenzy?
The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.
IAMAI urges MeitY for 24-month implementation period of DPDPA Rules
In its recommendations to the Ministry of Electronics and Information Technology (MeitY), the Internet and Mobile Association of India (IAMAI) has also highlighted that the Act could hinder the startups and MSMEs because of the financial and technical burden.
Average salary increment in India to dip to 8.8% in 2025: Deloitte
According to Deloitte's outlook, top performers can expect a 1.7x higher increment than average performers
Prasar Bharati collaborates with Eros Universe’s Eros Now; aims to enhance digital content delivery
This partnership is built on cutting-edge AI and blockchain technology, ensuring seamless integration between the two OTT platforms.
SC grants temporary relief to Pune eatery in 'Burger King' trademark dispute
The stay allows the Pune eatery to continue operating under the brand until the High Court delivers its final verdict.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.