AD-AGENCIES

Advertising

Who are advertising 'pitch consultants' and what do they actually bring to the pitch table?

Pitch consultants and their structured process have come to stay in advertising. Storyboard18 reached out to brands and pitch consultants who decoded the role of the latter in pitching, and spoke about their learnings during the whole process.

Advertising

RK Swamy IPO sees strong demand from retail, HNI investors

"We have been competing to the extent we can with our own resources, and I think we need to step up the competition with the multinational companies," the promoters told Storyboard18.

How it Works

Goafest 2023: India’s premier Ad fest kicks off with a bang

Goafest 2023 kicked off with a curtain raiser where the theme - The Future of Creativity, was unveiled.

Quantum Brief

Biz Moves: Starcom India, Tilt Brand Solutions and DViO Digital

Keep up with all the key business wins and the account movements.

Quantum Brief

FCB Group India picks up a majority stake in Kinnect

With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach - India's data-driven influencer and third-party partnership platform.

Quantum Brief

O&M and Eastman Kodak: How the Kodak KB 10 campaign deepened their association

O&M released an ad on the Kodak KB 10 camera in the mid-1990s to educate consumers on the ease of photography the product offered. The commercial helped the brand sell in millions, and the ad etched itself a permanent place in the memory of those who watched it.

Quantum Brief

Biz Moves: Wunderman Thompson, W+K, Schbang, The Minimalist and Consult Blanco

Keep up with all the key business wins and the account movements.

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