HONOURING CREATIVE EXCELLENCE IN MODERN ADVERTISING & BRAND STORYTELLING
Overview
The Storyboard18 Awards for Creativity celebrate the most innovative, bold, and impactful work from India’s leading marketers, brands, advertising and media agencies. Inspired by global showcases, these awards recognise creativity that breaks boundaries and speaks to the fast-evolving tastes of new-age audiences across digital, social, experiential, and traditional platforms.
In a world shaped by memes, reels, purpose, and platforms, these awards will honour the cultural architects and creative trailblazers who shape how India thinks, feels, and buys.
Vision
To spotlight and celebrate trailblazing creativity that redefines advertising for the modern world - across platforms, mediums, and mindsets.
CORE AWARD CATEGORIES
BRAND FILM & STORYTELLING EXCELLENCE
For exceptional brand films, web shorts, and long-form content with emotional depth and narrative power.
INTEGRATED CAMPAIGN OF THE YEAR
Honouring campaigns that seamlessly span platforms with a cohesive idea and strong brand impact.
DIGITAL & SOCIAL INNOVATION
Celebrating breakthrough work on digital platforms, including platform-specific executions, AR/VR activations, and viral campaigns.
PURPOSE-DRIVEN CREATIVITY
Recognising work with a conscience - campaigns that inspire action around social, environmental, or cultural causes.
CREATIVE EFFECTIVENESS
For work that balances storytelling with performance - delivering measurable results and real-world impact.
NEXT-GEN FORMATS (AI, GAMING, INFLUENCER COLLABS)
Honoring campaigns leveraging future-facing tools - AI, virtual influencers, immersive gaming, and creator-led storytelling.
DESIGN & VISUAL CRAFT
Celebrating the best in visual storytelling - branding, packaging, typography, and UI/UX.
CREATIVE MEDIA STRATEGY
Recognising imaginative, effective media planning - from contextual placements to media stunts and innovations.
YOUNGGUNS TRACK: YOUNG CREATORS & RISING TALENT
A category spotlighting next-gen stars - emerging creatives and platform-native storytellers.
SPECIAL HONOURS AWARDS
THE BOLD BRAND OF THE YEAR
Celebrating the brand that consistently delivered brave, original, and culturally resonant creative work across campaigns and platforms.
THE CREATIVE FORCE: AGENCY OF THE YEAR
Honoring the agency that raised the bar with breakthrough thinking, diverse portfolios, and cultural relevance throughout the year.
LEGENDS OF THE CRAFT: LIFETIME ACHIEVEMENT AWARD
Honoring the agency that raised the bar with breakthrough thinking, diverse portfolios, and cultural relevance throughout the year.
The Storyboard18 Awards for Creativity will become the definitive stage for India's most daring and future-ready creative work. More than a trophy, it's a cultural stamp of excellence - for those who don't just follow trends, but set them.
Celebrating Indian storytelling with world-class creative standards.
From TVCs to memes - recognising creativity in every format.
Work will be evaluated for its cultural impact, not just its craft.
INCLUSIVE
For brands, agencies, content studios, tech partners, and solo creators alike.
ENTRY, JUDGING & AWARDS NIGHT OVERVIEW AND GUIDELINES
Entry Process
BASIC ELIGIBILITY
Open to Indian and India-based marketers, brands, creative agencies, media agencies, design studios, production houses, independent creators, and content/tech platforms. Work must have been published or commercially launched and released between January 1, 2025 and December 31, 2025. The work must be an Indian ad or campaign created for Indian audiences and platforms. International entries will not be considered.
ENTRY SUBMISSION
All entries to be submitted via the official awards portal.
Each entry must include:
- ↠ Project/Campaign Title
- ↠ Client/Brand Name
- ↠ Entry Category
- ↠ Creative Synopsis (max 300 words)
- ↠ Supporting Media: video (MP4), image (JPEG/PNG), and URLs
- ↠ Impact Metrics (quantitative and/or qualitative)
- ↠ Complete Credits (creative, strategic, production, media teams)
ENTRY FEES
Inaugural Edition Special Fee: Rs 3500/- per entry
DEADLINES
All Entries Submission Deadline -
15 January, 2026
