Sunil Gupta, senior director, Adidas India and cricketer Rohit Sharma join us to talk about Adidas' new sustainable apparel collection and more.
While globally FIFA might have to face soft boycott from a section of brands, in India there might not be much pushback as a select few brands associate themselves with the tournament.
In sponsorship, it is not what you have, it is what you do with it that makes the difference.