BARC

Television

Operation Sindoor drives record TV news viewership: 507 million tuned in, 65 million new viewers

The military operation, executed by the Indian Armed Forces against terror hubs in Pakistan, captivated the nation, with dramatic developments unfolding over three key days—May 7th, 8th, and 9th. During this period, the news genre surged to command 16% of total TV viewership, a dramatic increase from its usual 6%.

How it Works

Delhi HC grants tax exemption to Indian Broadcasting & Digital Foundation

The High Court also upheld IBDF’s argument that its role in the formation and promotion of BARC was neither voluntary nor discretionary but was mandated by the Central government’s policy, as supported by recommendations from both TRAI and the Standing Committee of Parliament.

Television

BARC identifies premium households, panels to be installed by April 2025

The Broadcast Audience Research Council (BARC) had ordered over 5,000 premium panels to measure CTV consumption in the country.

How it Works

TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency

TRAI flags issues like potential industry influence on BARC, the adequacy of its panel size, and its inability to measure non-linear TV viewership.

Quantum Brief

BARC boosts TV meter count to 59,000

Utilizing Bar-O-meters to collect crucial TV viewership data, BARC is consistently adding new meters on a monthly basis to meet its goal

Quantum Brief

Debate on news data may soon conclude as BARC meets MIB on Dec 19

Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.

How it Works

Debating BARC data for news: Why are stakeholders leaning towards weekly metrics

MIB’s approval to roll out weekly data access, slated for implementation has been deferred.

How it Works

News18 India leads the show yet again

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

How it Works

News18 widens lead over competition between Week 33-36

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

Brand Makers

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

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