TRAI flags issues like potential industry influence on BARC, the adequacy of its panel size, and its inability to measure non-linear TV viewership.
Utilizing Bar-O-meters to collect crucial TV viewership data, BARC is consistently adding new meters on a monthly basis to meet its goal
Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.
MIB’s approval to roll out weekly data access, slated for implementation has been deferred.
As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market
Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry
As per latest BARC data, News18 India sees steady growth in market share.
Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.
Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.