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CONTENT-CREATORS

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Centre empanels 8 influencer agencies, outreach spend still at zero

Digital

Explained: The new tax code for social media influencers - and the trouble with it

Digital

MIB-led IICT eyes multi-state presence by 2027; Mumbai to remain central hub

OTT

Netflix hints at bringing Indian creators onboard to boost content offerings

Digital

No new rules, just clearer language: YouTube updates monetisation guidelines

Digital

Influencer content holds 2.2 higher attention than average digital ads: Kantar

Digital

YouTube's monetisation crackdown divides creator economy; praise for originality push, but payout concerns loom

Digital

Waves OTT crosses 2 million downloads, strengthens global footprint across 181 countries

Social Media

92% of content creators in India leverage AI ; Astrology, podcasts witness a 100% surge in popularity: Report

Quantum Brief

Content creators' business impacted by police complaints and legal hurdles: IAMAI

Brand Makers

When founders become content creators

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Brand Marketing

FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25

Brand Makers

Who is Shailesh Jejurikar – P&G’s new Indian-origin global CEO?

Digital

What are Ullu, ALTT, Big Shots, MoodX, Hulchul, Mojflix, Desiflix?: OTT platforms blocked by the govt

How it Works

TCS layoffs trigger talent shift as GCCs eye 3.8 lakh tech hires in FY26

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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