E-SPORTS

Quantum Brief

EGF's Sameer Barde: Regulatory certainty will ensure long-term investments in gaming and esports

E- Gaming Federation launched a campaign, ‘Asli Gamer’ starring Naezy and Shubman Gill, to encourage gamers to play responsibly.

Brand Makers

Meet the 7-year-old Indian gaming influencer, VivOne

The first-standard student and gamer VivOne is being approached by brands every day. Here's a peek into the life of the young gamer.

Watch Listen

Why are brands including e-sports in their sports marketing itinerary?

Rajan Navani, VC and MD of be JetSynthesys and Skandaram Vasudevan, Partner – Strategy at Mudramax talk about opportunities for brands in e-sports and how it can be an effective tool to reach out to the millennial consumer

Brand Makers

Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji

Lokesh Suji, director, Esports Federation of India, and vice-president, Asian Esports Federation, on esports opportunities for modern marketers, esports influencers and creators, and how 2022 will see growth from the grassroots.

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Esports is filled with marketing opportunities for brands: Lokesh Suji

In an exclusive chat with Storyboard18’s Tasmayee Laha Roy, Lokesh Suji, Director - Esports Federation of India, VP - Asian Esports Federation talks about the opportunities in the space for modern marketers and how 2022 will see a growth in the overall segment from the grassroots level.

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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