GOAFEST

Advertising

Adlanders say Goafest needs radical reinvention; Must address real issues eroding the industry

Is Goafest still as exciting and relevant to creative professionals today as it was twenty years ago to the then-agency heads? Storyboard18 asked attendees and adland executives.

Advertising

Goafest 2024 emphasizes on skill development; announces maiden partnership with D&AD’s Masterclasses

Goafest 2024, in collaboration with D&AD Masterclasses, invites industry leaders, professionals, and enthusiasts alike to celebrate creativity, innovation, and excellence.

Advertising

Goafest 2024 unveils line-up of speakers and sessions

The festival will host over 50 speakers and entertainers, across 20+ sessions in addition to 15+ masterclasses.

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Gen Z: Evolving careers, monetizing hobbies, and influencing industries with side hustles

70 percent of Gen Z fearlessly explores various career fields, adapting as needed. They embrace side hustles, showcasing their hobbies and skills on social media. Chaudhuri identifies two motives: passion pursuit and uncertainty about stable careers. Gen Z seeks fulfillment beyond traditional paths.

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Actors Rana Daggubati and Tabu envision an immersive future for Indian cinema

Rana Daggubati believes entertainment demand will persist as technology enhances content creation and engages audiences with AI in filmmaking, VFX, and programming, leading to better outcomes.

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Goafest 2023: It's a clean sweep for Leo Burnett India at ABBY One Show Awards

The Publicis Groupe-owned creative agency won the Creative Agency of the Year bagging a total of 24 metals and it also picked up a Grand Prix for Mondelez-owned biscuit brand Oreo.

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Panelists at Goafest discuss gender bias in advertising and media representation

Panelists discuss Indian women empowerment ad; data shows need for significant change.

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Accenture Song's Nick Law unveils future of creativity: consistency, collaboration, and tech Integration

Tech and creativity are inseparable for showcasing brilliant ideas, as emphasized by Law, who criticizes the industry's division of media and technology, highlighting their interdependence.

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Goafest 2023: Mindshare, FCB Group, Leo Burnett and COG Culture win big at ABBY One Show Awards

Leo Burnett India was the sole winner of a Grand Prix for Airtel in Digital Craft category on day two.

How it Works

Goafest 2023: Digital is just as important as traditional for efficient media plans, Madison's Sam Balsara

Sam Balsara, founder, chairman of Madison World shared key lessons during Goafest 2023 on effective media planning and a case study on building brand Cinthol.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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