KASHMEERA-SAMBAMURTHY

Quantum Brief

Dhara ad: When Parzaan Dastur’s love for jalebis transformed the fortunes of Dhara

Quantum Brief

Explained: Eastman Kodak Company-JWT-O&M association; birth of the ‘Kodak Moment’

Quantum Brief

Mile Sur Mera Tumhara: When ‘one melody’ instilled nationalistic pride

Quantum Brief

Garden Vareli: A brand that captivated the nation

Quantum Brief

Yashraj Mukhate: The best jingle is when audience don't realise that it is an ad

Quantum Brief

Yardley’s Manish Vyas: If a celebrity is well-known, the brand can spend less on media

Quantum Brief

‘Bole mere lips...I love Uncle Chipps’: How a US presidential election speech inspired the iconic Indian jingle

Quantum Brief

Seeing marriage between performance marketing and AI: Castrol’s Jaya Jamrani

Quantum Brief

The A Team: How Forest Essentials and Kama Ayurveda drew customers to Ayurvedic cosmetics

Brand Makers

Mars Wrigley’s Varun Kandhari decodes consumer trends, rural market demands, and more

Brand Makers

Remembering iconic adman Sylvester daCunha: Tributes from R S Sodhi and Manish Jhaveri

Quantum Brief

Department of Consumer Affairs and ASCI crackdown on "Dark Patterns" in advertising

Quantum Brief

Wipro Consumer Care expands into packaged foods with strategic acquisitions and organic growth

Quantum Brief

The Bournvita brand story: From creating iconic ads to battling unexpected controversy

Brand Makers

Shantanu Deshpande: Public memory is fickle. Public love is permanent

How it Works

Panelists at Goafest discuss gender bias in advertising and media representation

How it Works

Goafest 2023: Digital is just as important as traditional for efficient media plans, Madison's Sam Balsara

How it Works

Why is there a sudden rise in scam messages in agency business

Brand Makers

#ShareTheSpotlight: Balancing family life, work, play - how AnyMind's Rubeena Singh does it all

How it Works

Agencies on alert as scammers posing as agency reps offer jobs, WFH opportunities

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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