MEDIA-MAVENS

Brand Makers

Lodestar UM's CEO wants to bring the romance back into a resurgent ad world

Aditi Mishra, CEO, Lodestar UM, wants to go beyond mere statistics on diversity, equity, and inclusion (DEI) to add richness and depth to the advertising industry.

Quantum Brief

A paradigm shift towards holistic measurement will be imperative in 2024: Initiative India’s Vaishali Verma

Vaishali Verma, CEO, Initiative India, on the agency’s 2023 report card and her to-do list for 2024.

Brand Makers

Ad industry to see more transparent programmatic ecosystem in 2024: Madison’s Vikram Sakhuja

The partner and group CEO at Madison Media and OOH, believes 2024 will be a year when marketers will want to know all about consumer attention over impressions and plain-vanilla views.

Quantum Brief

In 2023, the resurgence of FMCG marked a significant trend: Ashwin Padmanabhan

Ashwin Padmanabhan, president- investments, trading and partnerships at GroupM India, talks about the popular trends of 2023 and what to look out for in the new year.

Quantum Brief

AdEx to see 30-40 percent surge with Q1 2024 political advertising boost: R. Venkatasubramanian

R. Venkatasubramanian, managing director – Havas Play and president -Investments – Havas Media talks about the changing media landscape and the top trends of 2023.

Brand Makers

Media Mavens: 'Media planning is about capitalising consumer trends and unearthing unique opportunities,' says Alliance’s V Narayanan

V Narayanan, CEO of Delhi-based Alliance, believes the new formula - C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.

Brand Makers

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

Navin Khemka, CEO at EssenceMediacom South Asia on big shifts in the media landscape and what skills new age planners require to be effective.

Brand Makers

EssenceMediacom global CEO Nick Lawson: We are pretty close to being the largest global media agency

Nick Lawson, global CEO of newly merged EssenceMediacom, on the vision for the new entity, the India market, and how media agencies have changed.

Brand Makers

Media Mavens: More accountability is expected from business partners today, says Sonali Malaviya, CSTO, EssenceMediacom

Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business.

Brand Makers

Media Mavens: GroupM's Priti Murthy says boardrooms are no longer about men vs women, it is about diversity and inclusivity

Priti Murthy, President, GroupM Nexus talks about the importance of addressing the gender gap in the workplace, upgrading skills and the evolving role of agencies.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN