OLYMPICS

How it Works

Tasva defends Indian team's attire design for Paris Olympics 2024

Team India’s attire, designed by Tasva, a brand from Aditya Birla Fashion and Retail Ltd., in collaboration with celebrated designer Tarun Tahiliani, has faced severe criticism.

How it Works

Illegal betting apps now a threat to sports broadcasters and live streaming platforms

Some notorious betting apps, such as 1xbet, Reddy Anna, Khelo Yar, 96win, and Sat Sport, among others, allow users to watch live sports content while placing bets on their platforms.

How it Works

Paris Olympics to garner 150 million viewership on Digital, 120 million on Linear TV

Viacom18 Sports has onboarded SBI and JSW Group as co-presenting sponsors, Thums Up and Herbalife as associate sponsors, and Aditya Birla Life as the highlights partner. Other brand partners include AMFI, MRF, Bacardi Martini, Punjab National Bank, and Reliance Foundation.

Advertising

Breaking: Advertisements & sponsorships rise by 70% for Olympics 2024

SBI and JSW Group are the co-presenting sponsors, Thums Up and Herbalife have joined as associate sponsors, other brand partners include AMFI,MRF, Bacardi Martini, Punjab National Bank for Paris Olympics 2024 which will be broadcasted on Sports18 and streamed on JioCinema.

Digital

ShareChat partners with JioCinema for Olympic Games to enhance user experience

Being the official digital partner for the Olympic Games, Sharechat and Moj will provide plethora of engaging content, including interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience, ensuring the users stay updated with the riveting action.

Digital

Costa Coffee named 'Official Coffee Partner' for Paris Olympics 2024

Paris Olympics 2024: With six kiosks and over 110 self-serve Pacto machines, 130 Costa Coffee team members from six countries will deliver the beverage experiences

Digital

Deepfake video targets Paris Olympics with fake Amazon Prime series using AI 'Elon Musk' voice

The scammers have created a fictitious Amazon Prime series titled Olympics has Fallen II: The End of Thomas Bach, released on Telegram last month

Gaming

Saudi Arabia to host first ever Olympic Esports Games in 2025

Last year, Saudi Arabia launched an annual Esports World Cup, with the first edition currently taking place in Riyadh from July 3 to August 25.

Brand Marketing

Paris Olympics 2024: Airbnb sees 30% surge in bookings from Indian tourists

Airbnb said that the stays in its properties during the dates of the Summer Olympic Games in Paris 2024 are estimated to generate over $2,170 for a typical host

Digital

Ahead of Paris Olympics 2024, India launches UPI at Galeries Lafayette store

As many as 7 countries ( Bhutan, France, Mauritius, Nepal, Singapore, Sri Lanka, and UAE) have accepted India's UPI payment system.

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