Brand Makers
Reddit’s Durgesh Kaushik on bringing Sachin Tendulkar onboard and building India’s digital cricketverse
"We chose Sachin Tendulkar because he is a unifying, cross-generational icon. The goal isn’t just to appeal to Gen Z, but to welcome the entire spectrum of Indian cricket fandom to Reddit," says Durgesh Kaushik, Vice President, International Growth, Reddit.