Brand Makers
Shashank Mehta on why The Whole Truth is on an Instagram break
At a time when every brand wants to be on the top of their Instagram game, The Whole Truth decided to log off and take a break. What led to this decision? Mehta and his team weren’t thrilled with the content they were putting out. “Dancing to trending music and pointing to corners of the screen with cluttered text boxes didn’t seem right,” he says. In a freewheeling chat with Storyboard18, Mehta opens about why his brand decided to go on an Instagram break; the risks involved with this, lessons from Unilever; featuring in his own brand's commercials and more.