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Tech Mahindra unveils refreshed brand identity, raises digital ad spends by 15–20% to signal AI-era reinvention

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Why advertising agencies can no longer afford single-sector dependence

Brand Marketing

The Paint Brand Wars: CCI probe and stiff competition push industry into warfare

Brand Marketing

Advertising's identity crisis: Comedy agencies, meme metrics and the death of brand memory

Advertising

Making of Brand Aryan Khan: Between legacy pressure and entrepreneurial precision

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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