TRAVEL

Brand Marketing

Yatra's Q3 profit surges 845% to Rs 10.01 crore; Marketing expenses stand at Rs 11.40 cr

The consolidated profit after tax of Yatra Online jumped to Rs 10.01 crore at 845 percent in Q3 FY25 compared to Rs 1.05 crore in Q3 FY 24

How it Works

Mumbai, Dubai become top travel searches, younger generations opt for budget travel, reveals Paytm report

Bus bookings saw a spike around Chhath Puja, while train bookings peaked during the Holi weekend, indicating the seasonal nature of travel preferences.

How it Works

Emily in Paris effect: 30% of Indian women flock to France in 2024: Report

The report reveals that 48% of Indian travellers booked their flights just 0–7 days before departure, with short trips of less than seven days making up 66% of the itineraries.

How it Works

Gen Z, Millennials, and solo women adventurers drive 2025 travel trends: Report

In 2024, women accounted for 30% of solo visa applications, a figure expected to rise to 37% in 2025. Millennials and Gen Z women, largely in their 20s to 40s, are leading this growth. Top choices for these solo travellers include Bali, Thailand, and Japan, valued for their safety, affordability, and immersive cultural experiences.

How it Works

India's global tourism ranking improves to 24th; international arrivals surge

UNWTO figures show a nearly 32% increase in foreign visits, as government outlines expanded infrastructure and connectivity measures.

Brand Marketing

Wilson & Hughes revives Cox & Kings, focusing on modern travel solutions

Wilson & Hughes revitalized iconic travel brand with emphasis on leisure, business, and technology-driven experiences.

Digital

Diwali travel boom: 77% of Indians plan to utilize long weekends for vacation

Udaipur is the top trending domestic destination for Indian travelers, witnessing a 220% increase in searches followed by Puducherry (200%) and Mumbai (35%)

Advertising

Celebrating World Tourism Day: A Look Back at Global Tourism Ad Campaigns

On World Tourism Day on September 27th, we reflect on the powerful impact of travel and tourism through advertising campaigns that inspire wanderlust and cultural exploration.

Brand Marketing

Thomas Cook India capitalizes on AI, spiritual tourism, and tier-2 cities to boost biz

Thomas Cook India's net profit was marginally up to Rs 73 crore in the first quarter of FY2025 from Rs 71 crore in the same period last year. The company's standalone total income stood at Rs 788.7 crore for the quarter, up from Rs 766.28 crore in Q1 FY2024

Brand Marketing

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.

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