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how-it-works

  • PVR INOX to bring back ‘Bhaag Milkha Bhaag’ in theatres; film to re-release on July 18

    PVR INOX to bring back ‘Bhaag Milkha Bhaag’ in theatres; film to re-release on July 18

  • Health Ministry orders fat and sugar warning boards for popular snacks

    Health Ministry orders fat and sugar warning boards for popular snacks

Etihad issues safety alert on Boeing 787 fuel switches post Air-India AI 171 crashSTORY OF THE DAY

Etihad issues safety alert on Boeing 787 fuel switches post Air-India AI 171 crash

The Abu-Dhabi based airline issued a safety bulletin on July 12 - the same day the preliminary report was made public - urging pilots to be particularly careful when handing fuel control switches or controls in their vicinity.

  • Mercedes-Benz India to hike price by 1-1.5% in September

    Mercedes-Benz India to hike price by 1-1.5% in September

  • DLF India Chairman Rajiv Singh gets 34% pay hike to Rs 36.65 crore in FY25

    DLF India Chairman Rajiv Singh gets 34% pay hike to Rs 36.65 crore in FY25

Featured

Anupam Mittal warns against deep-tech push, calls for practical AI skilling for real jobs

QUANTUM-BRIEF

Anupam Mittal warns against deep-tech push, calls for practical AI skilling for real jobs

India’s EV adex surges 30% y-o-y despite supply chain issues and 75% cut in Chinese rare earth exports

QUANTUM-BRIEF

India’s EV adex surges 30% y-o-y despite supply chain issues and 75% cut in Chinese rare earth exports

Are we 'hearting' 'liking' horrors? How Likes and Emojis on war, death and disaster posts reveal our broken online empathy

QUANTUM-BRIEF

Are we 'hearting' 'liking' horrors? How Likes and Emojis on war, death and disaster posts reveal our broken online empathy

'You’re going to burn out’: Creators reveal the harsh truth about mental health and creative fatigue

QUANTUM-BRIEF

'You’re going to burn out’: Creators reveal the harsh truth about mental health and creative fatigue

Shark Tank investor Kevin O'Leary decodes Steve Jobs' 80:20 signal to noise ratio

QUANTUM-BRIEF

Shark Tank investor Kevin O'Leary decodes Steve Jobs' 80:20 signal to noise ratio

From 49 to 14, ICC test championship 2025 sees 71% drop in advertisers: TAM

QUANTUM-BRIEF

From 49 to 14, ICC test championship 2025 sees 71% drop in advertisers: TAM

More from Storyboard18

How it Works

Former Intel CEO launches AI venture focused on human values

Former Intel CEO launches AI venture focused on human values

How it Works

Radhika Yadav's music video link emerges in tennis player's fatal shooting in Gurugram

Radhika Yadav's music video link emerges in tennis player's fatal shooting in Gurugram

How it Works

Yuvraj Singh’s fundraiser highlights: Rishabh Pant’s top bid and Kohli’s beard banter

Yuvraj Singh’s fundraiser highlights: Rishabh Pant’s top bid and Kohli’s beard banter

How it Works

TCS yet to decide on salary hikes for employees amid economic uncertainty

TCS yet to decide on salary hikes for employees amid economic uncertainty
Nestle offices in France searched by authorities amid bottled water probe

How it Works

Nestle offices in France searched by authorities amid bottled water probe

How it Works

Elon Musk’s Tesla to launch first-ever experience centre in India on July 15

Elon Musk’s Tesla to launch first-ever experience centre in India on July 15

How it Works

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

How it Works

YouTube's monetisation crackdown divides creator economy; praise for originality push, but payout concerns loom

YouTube's monetisation crackdown divides creator economy; praise for originality push, but payout concerns loom
Zee fails to secure shareholder nod for promoter warrant issue, raising questions over funding strategy

How it Works

Zee fails to secure shareholder nod for promoter warrant issue, raising questions over funding strategy

How it Works

Pocket FM sues Kuku FM parent Mebigo Labs over alleged show title infringement; seeks Rs 85.7 cr in damages

Pocket FM sues Kuku FM parent Mebigo Labs over alleged show title infringement; seeks Rs 85.7 cr in damages

How it Works

TCS attrition rate holds steady at 13.8% in Q1 FY26, headcount stands at 613,069

TCS attrition rate holds steady at 13.8% in Q1 FY26, headcount stands at 613,069

How it Works

India's quick commerce market to clock Rs 2 lakh crore in 3 years: CareEdge report

India's quick commerce market to clock Rs 2 lakh crore in 3 years: CareEdge report

POPULAR

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Brand Makers

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Advertising

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Advertising

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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