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How it Works

Thums Up unveils new campaign ahead of ICC Men's T20 World Cup 2022

Quantum Brief

Thums Up needs to be an iconic brand with every generation

Watch Listen

Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

Brand Makers

Why some sporting bodies need to look beyond tactical brand partnerships

Watch Listen

Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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