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AI in Ads Faces Consumer Backlash: Efficiency gains clash with trust deficit

How it Works

87% of festive shoppers say yes to AI, 32% to use it for product discovery: IAS

Advertising

Festive paradox: IAS’s Saurabh Khattar on ads driving discovery amid rising AI ‘slop sites’

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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For sales and collaboration queries, reach out to

Vishakha.Deshmukh@nw18.com

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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