CMO INTERVIEW

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Interviews

Tech Mahindra unveils refreshed brand identity, raises digital ad spends by 15–20% to signal AI-era reinvention

Brand Makers

Understanding people is an underestimated business tool: Ajay Dang, UltraTech Cement

Brand Makers

Britannia’s CMO Amit Doshi: Think like digital natives, don't bifurcate consumers between ‘digital’ and ‘non-digital’

Brand Makers

L’Oreal’s global marketing boss Asmita Dubey shares career advice for women: All about “bets and balances”

Brand Makers

From CMO to CEO: Unilever’s global CMO Priya Nair in the running for Hindustan Unilever's CEO position?

Brand Makers

New epicenters of influence are growing: Asmita Dubey, L’Oreal global marketing chief

Brand Makers

How do you talk about sex in a country where talking about sex is taboo? We ask Reckitt's Dilen Gandhi

Quantum Brief

P&G on working with influencers: It does help drive conversations

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Vishakha.Deshmukh@nw18.com

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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