MEDIA MAVENS

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Brand Makers

Lodestar UM's CEO wants to bring the romance back into a resurgent ad world

Quantum Brief

A paradigm shift towards holistic measurement will be imperative in 2024: Initiative India’s Vaishali Verma

Brand Makers

Ad industry to see more transparent programmatic ecosystem in 2024: Madison’s Vikram Sakhuja

Quantum Brief

In 2023, the resurgence of FMCG marked a significant trend: Ashwin Padmanabhan

Quantum Brief

AdEx to see 30-40 percent surge with Q1 2024 political advertising boost: R. Venkatasubramanian

Brand Makers

Media Mavens: 'Media planning is about capitalising consumer trends and unearthing unique opportunities,' says Alliance’s V Narayanan

Brand Makers

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

Brand Makers

EssenceMediacom global CEO Nick Lawson: We are pretty close to being the largest global media agency

Brand Makers

Media Mavens: More accountability is expected from business partners today, says Sonali Malaviya, CSTO, EssenceMediacom

Brand Makers

Media Mavens: GroupM's Priti Murthy says boardrooms are no longer about men vs women, it is about diversity and inclusivity

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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