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In their continued stride towards profitability, prominent online food delivery platforms adopted a different marketing approach during IPL-2023, opting for muted campaigns rather than relying on extravagant and attention-grabbing advertisements.
CLAN has launched Creativeland Studios to focus on the growth of its long and short-format cinema and tv content offering – focussing on creating, producing and distributing films, documentaries, television series and audio content.
Ad revenue on digital substantially higher than TV with JioCinema having over 13 times the number of advertisers on TV. Connected TV reach during the TATA IPL 2023 was 2X of HD TV.
On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.