Goafest, a festival celebrating creativity and advertising excellence in India, has announced the opening of delegate registrations for its anticipated event. Delegates can secure their spots at early bird rates until May 15th, 2024.



It is scheduled to take place from May 29th to May 31st at Westin Powai in Mumbai, Goafest 2024.


Sam Balsara, chairman of the Delegates Committee - Goafest 2024, expressed his enthusiasm for the upcoming event, stating, "Goafest is a unique platform that brings together industry leaders, creative minds, and aspiring talents to celebrate creativity, exchange ideas, and shape the future of advertising in India. We are excited to welcome delegates from across the country to join us for three days of inspiration, learning, and networking. This year with the event moving to Mumbai, we are sure there will be a substantial increase in delegates from Mumbai."

 
Registrations are now open, and early bird rates are available until May 15th.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/advertising/goafest-2024-to-happen-in-mumbai-due-to-lok-sabha-polls-ad-fest-to-take-place-on-30-31-may-28975.htm">Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May</a> 

Goafest 2024 opens delegate registrations: Early bird rates available until May 15th

Goafest is scheduled to take place from May 29th to May 31st at Westin Powai in Mumbai, Goafest 2024.

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APL Apollo Steel Tubes Ltd., a branded steel tube manufacturer in India, has launched a new television commercial featuring Bollywood superstar Akshay Kumar, showcasing their product, Roof Tuff – Color coated coils. 

Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Limited shared his enthusiasm, "At APL Apollo, we are committed to innovation and delivering products of the highest quality. Our collaboration with Akshay Kumar for the Roof Tuff TVC exemplifies our dedication to excellence and toughness, ensuring that our customers receive only the best. We are happy to launch this promo as we aim to promote this product in as many industries as possible."

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On the launch of New TVC, Rahul Gupta, Director, APL Apollo Building Products Limited commented, “Every detail in our products reflects unwavering dedication to excellence and customer satisfaction, from inception to completion. Discover unparalleled performance and precision with our coils, setting a new standard in color coating sheets. Experience the beautiful yet Ruff and Tuff color coated sheets by APL Apollo, an attribute that strongly resonates with our new brand ambassador – Akshay Kumar”.

Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd, said, "The launch of our new TVC with Akshay Kumar underscores our relentless pursuit of finding new and impactful ways to connect with our audience. Through this engaging narrative, we aim to highlight the durability and reliability of APL Apollo's Roof Tuff, setting new benchmarks for toughness and performance in the industry. We aim to extensively promote the campaign with a comprehensive integrated marketing strategy including TV/Radio/Cinema & Digital.

APL Apollo launches new TVC with Akshay Kumar

The whole point of ad campaigns is to put your brand in the spotlight so that your target consumer takes notice. However, not all brands are able to achieve this. However, this isn’t the case for Lahori Zeera, a spiced drink brand. 

A brand, not generally in the spotlight all the time or being talked about often. But, via this campaign, it sure does make you want to grab a bottle and chug it down. 

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The ad itself is somewhat silent. There are no dialogues. Just a repetitive beat and visuals of people from all professions and walks of life enjoying gulping down the drink. The premise of the ad isn’t new. You see a lot of people consuming the product. But the way this has been conceptualised makes it unique. 

The ad is whimsical and wonderfully exaggerated, in the right proportions. It doesn’t feel forced nor is it unnecessarily prolonged. If there was one complaint, it would be the lack of a close up product shot at the start. However, that too wasn’t entirely missed. The name is easy to remember and pronounce. 

Overall, a fun take on product advertising. The agency behind the ad - Enormous seems to have cracked the code with this one. The ad plays perfectly to its tagline 'Har Koi Peera, Lahori Zeera’.   Rating: Mast 

Lowe Lintas has joined forces with naukri.com to introduce a new campaign tailored specifically for the ambitious Gen Z workforce. 

In today's dynamic corporate landscape, the younger individuals are characterized by their ambition, drive, and determination to succeed. In a world governed by age-old rules and wisdom, Gen Z are in a hurry when it comes to careers. They are ambitious for growth, unwilling to settle for anything lesser than their goals. And while the world may see it as a not so positive trait, they see it as essential for getting ahead in their professional journeys.

Recognizing this trait, Naukri & Lowe Lintas has conceptualized a campaign focused for this discerning demographic.

Intended to go live during IPL where ACDs are no more than 15 seconds, the campaign leverages compelling storytelling and resonant messaging, to connect with Gen Z job seekers on a deeper level. 

Sumeet Singh, CMO, Info Edge (India) Limited said, "Naukri has always championed the cause of India’s professionals. With this campaign, we are siding with the ambitious Gen-Z, who now make up most of the country’s workforce, and we’re teaming up with them for their career building.”

Vasudha Mishra, Regional Creative Officer, Lowe Lintas, stated, "When it comes to jobs, the young are not reticent. They know what they want, and they cannot be gaslighted into settling for less. Especially when they have as their ally, Naukri, one of the most iconic modern brands of India. Two spots, done with the signature irreverent style of the brand, done by our fabulously talented team at Lowe Lintas.”

The campaign is now live on the JioCinema IPL feed and other online platforms. 
 


Lowe Lintas and Naukri launch new campaign targeting Gen Z workforce

HDFC Mutual Fund has launched its latest film on the occasion of Mother’s Day. 

The film puts forward the message that just as children emulate their parents in various aspects of life, they are likely to follow suit in financial matters as well. 

By drawing parallels between parental influence and financial behavior, HDFC Mutual Fund aims to inspire mothers to take the first step towards securing their family's future through SIP (Systematic Investment Plan).

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This film is a depiction of the influence mothers have on their children's life choices and aspirations. It showcases a young mother engrossed in reading, with her daughter nearby, mirroring her actions. The narrative captures the essence of maternal influence, illustrating how children often emulate their parents' actions. 

The film highlights the concept that children are likely to learn from their parents' behavior as they grow. Overall, it serves as a reminder of the lasting impact parents have on shaping their children's values and attitudes, reinforcing the idea that teaching children about financial responsibility and investment from an early age can lay the foundation for their own future financial success.

This initiative serves as an extension of their long-running investor education campaign #ZindagiKeLiyeSIP and is specifically tailored to inspire mothers to initiate their investment journey through SIPs.


HDFC Mutual Fund launches new Mother's Day campaign to promote financial literacy among children

VML, the global brand, customer experience, and commerce agency has crafted a campaign called “Are Those Neeman’s Shoes”, its first for the digital-first footwear brand. In a partnership that began with the idea in January 2024, Neeman’s and VML worked with The Other Half, a boutique production company, to launch to increase awareness and traffic to the brand’s website and reach a wider audience.

Mukund Olety, Chief Creative Officer, VML, India, reflected on the campaign, stating, "Challenged by a tight budget, we were thrilled to create this guerrilla-style campaign with Neeman’s. We’ve all experienced it at times. Our phones are listening to us. We’ll be talking about something and minutes later an ad for that pops up on your phone. Some find it eerie but we wanted to use that power for good – Neeman’s good, to be precise.”

“Are Those Neeman’s Shoes Phone Hack” features two influencers traversing across the country, adorned in Neeman's Shoes, drawing attention with their loud, enthusiastic question, "Are those Neeman's shoes?". Trying to capture not only people’s attention but also that of their always-listening phones, the awareness campaign has hit its mark with a 19% uplift in brand search queries on Google and a strong increase in organic website sessions.

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Amar Preet Singh and Taran Chhabra, founders at Neeman’s said, “At Neeman’s we are constantly innovating, whether it is our products or campaigns. With the ever-evolving digital landscape, the audience expects you to deliver never-before-experienced content to entertain them. It’s in our personality to stay curious, explore, and learn new mediums of engagement that bring forth a new perspective and open up conversations with the larger community. Working with VML and The Other Half, as partners on this campaign, was a refreshing experience for their understanding of content trends and tech has truly helped us spin together a campaign that we believe will score highly on wit, and impact. With the success of the initial launch, we are already planning to bring the campaign to more cities across India – so get ready for your phone to hear: “Are those Neeman’s shoes?” in a city near you!”

 

VML creates “Are Those Neeman’s Shoes” campaign to hack voice data on smartphones

Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil, CCO, VML and P G Aditya, CCO and Co-founder of Talented, join as Jury Chair for Technology category, Red Abby category, Mobile category, Integrated category and Digital category respectively, at The Abby Awards 2024 powered by One Show.
 

Ruparel is an accomplished professional with extensive experience in Generative AI, Metaverse Marketing, Mobile Marketing, Voice Marketing, XR marketing, consumer platforms, brand communications, and marketing analytics. He has been instrumental in developing cutting-edge creative technology solutions for agencies and clients in India.

 
His work has won several awards, including FOMG, WARC, Cannes, and I-com Data Creativity Awards. In addition, he has been personally recognised for his achievements, including winning the inaugural WPP Ignite awards.

 
He was recently awarded for his contribution to Metaverse & AI industry at IAA Tech Plus 2023. With a career spanning over 14 years, she has honed her skills at agencies like Lowe Lintas, Leo Burnett and now L&K Saatchi &. Saatchi.

 
She has created campaigns for giants like Vicks, Head & Shoulders, Nivea, Tide, Ariel, Amazon Audible, Knorr, Closeup, Kwality Wall’s, Axis Bank, Hotstar, and more.

 
For every brand, her forever mantra has been to conceive campaigns that weave powerful ideas through cultural insights.

 
Chandni Shah, COO of FCB Kinnect has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Mobile category.

 
Chandni heads a team of over 400 #Kinnectors across multiple cities. Under her leadership, FCB Kinnect has won some note-worthy global industry accolades, such as Cannes Lions, One Show, Spikes Asia, Grand Clio and many more.


While having contributed on almost all their large clients, she works closely with HDFC Bank, Amazon, Tata Motors, TVS, Aditya Birla Capital Group etc.


Senthil spearheads the creative team at VML working with multilingual creative and digital teams across the country.


Senthil have built local brands like Wipro, The Times Of India, Tata Steel, Tata Gluco Plus, Himalayan, Apollo Tyres, Hero Motors, Aditya Birla Fashion, Murugappa Group, Nestle Munch, Star Sports and leading global brands like Nike, Levi’s, Puma, Pepsi, Mountain Dew, Gatorade, KitKat, Johnnie Walker, Google, Facebook, Rotary International, Shell, Unilever Radiant and UNICEF. 

PG Aditiya is the creator of India's most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum's disputed artefacts - for VICE.

Talented is an employee-owned creative agency founded by PG Aditiya prior to which he was the CCO of Dentsu Webchutney until February 2022. His work is responsible for India's only "Agency of the Year" title so far at Cannes Lions.        
                                               
Aditiya has helped with campaigns like Why is this a Swiggy Ad?, Or Travel on Cleartrip and Flipkart's Hagglebot. PG was also recognised as APAC's #1 CCO by the One Show & as  Creative Agency Leader of the Year by the IAA.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/advertising/goafest-2024-and-abby-awards-to-take-place-from-29th-to-31st-may-2024-in-mumbai-29509.htm">Goafest 2024 and ABBY Awards to take place from 29th to 31st May, 2024 in Mumbai</a> 

Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as Jury Chairs for Abby Awards 2024

Rupali Ganguly, a well-known face in Indian television thanks to her portrayal of relatable characters, has not only captivated audiences on screen but also become a trusted figure in the brand endorsement world. Her down-to-earth personality and ability to connect with a wide range of viewers have made her a valuable asset for companies looking to promote their products. Let's delve deeper into some of the prominent brands Rupali Ganguly has chosen to represent:

<strong>Aashirvaad Atta:</strong> In Aashirvaad Atta's "Likh ke Le Lo" campaign, Rupali plays a pivotal role in endorsing the brand's commitment to quality and transparency. The campaign highlights Aashirvaad's use of QR codes on their atta packs, allowing consumers to access detailed information about the wheat quality and milling process. Rupali's presence as a trusted figure adds credibility to the brand's message, assuring viewers that Aashirvaad prioritizes providing superior quality atta.

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<strong>Follikesh:</strong> Follikesh, a brand offering natural hair care solutions, has Rupali Ganguly as their brand ambassador. Follikesh aims to target busy women who seek convenient and effective hair care routines. Rupali's image resonates with this audience, portraying a relatable character who juggles various responsibilities while maintaining beautiful hair. Follikesh emphasizes the use of 100% natural ingredients in their products, making them a healthy and convenient choice for everyday hair care.

<strong>Tata Tea Premium:</strong> Tata Tea Premium, celebrating India's rich handloom heritage in a limited edition campaign, featured Rupali Ganguly. Here, Rupali's association with traditional values and her image as a relatable Indian woman aligned perfectly with the brand's message. The campaign aimed to evoke a sense of cultural pride and encourage consumers to connect with the essence of India.

<strong>Kaveri Mehendi:</strong> Adding a touch of tradition to her portfolio, Rupali Ganguly endorses Kaveri Mehendi cones. Kaveri Mehendi, known for its rich color and intricate designs, is a popular choice for Indian weddings and celebrations. Rupali's endorsement adds a touch of authenticity and trust to the brand, appealing to women who seek beautiful and long-lasting mehndi designs for special occasions.

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Brand Rupali Ganguly: From Anupamaa to Aashirvaad; Brands endorsed by the actor

Ageas Federal Life Insurance's latest annual campaign with Sachin Tendulkar challenges conventional notions of financial planning. Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance shares why Sachin Tendulkar was chosen as the face of this campaign, how it has leveraged technology such as Gen AI and Deep Fake to ensure relevance and relatability for today’s tech-savvy audience and embodying its brand ethos of #FutureFearless, utilizing state-of-the-art VFX and animated storytelling.

<strong>Take us through the genesis of Ageas Federal Life Insurance's annual campaign. Why Sachin Tendulkar?</strong>

The genesis of Ageas Federal Life Insurance's annual campaign lies in its commitment to redefine the narrative around financial planning and insurance, aligning with its brand philosophy of making our customers #FutureFearless. Sachin Tendulkar, an icon revered across generations, was chosen as the face of this campaign due to his universal appeal and inspirational life journey. His debut at such an early age serves as a metaphor for the significance of early financial planning, resonating strongly with parents and individuals alike.

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Leveraging innovative technology such as Gen AI and Deep Fake, the campaign ensures relevance and relatability for today’s tech-savvy audience. The choice of Sachin Tendulkar reinforces the brand's message of empowerment, encouraging individuals to take charge of their financial future with confidence and optimism. Through the "Cradle to Crease" campaign, Ageas Federal Life Insurance continues to push boundaries in storytelling while amplifying the importance of financial planning across all age groups.

<strong>What are some market trends and consumer insights that you are noticing and how is Ageas leveraging them?</strong>

Ageas Federal Life Insurance adeptly leverages prevailing market trends and consumer insights to strengthen its brand positioning and engage with its target audience effectively. Recognizing the increasing dominance of digital platforms in consumer engagement, the company strategically focuses its marketing efforts on channels like social media, influencer pages, and OTT platforms, ensuring cost-effectiveness and broad reach. 

The brand exhibits a keen understanding of consumer needs, particularly parental concerns about their children's futures, tailoring its campaigns to address these apprehensions. By highlighting the importance of securing one's financial future, Ageas Federal Life Insurance aligns itself with a customer-centric approach, resonating deeply with its audience. The prime insight driving the current campaign being that there is no fixed time or age to buy an insurance plan. The right time is always NOW and each plan can be tailored to meet one’s needs and objectives to ensure a financially secure future.

The company's adoption of innovative marketing techniques, such as advanced VFX and animated storytelling, underscores its commitment to staying ahead of the curve. We not only embrace market trends but also shape them, all while prioritizing our core values of Care, Dare, Deliver, and Share. By tailoring engagement efforts to diverse customer profiles and product suites, we enhance brand visibility and forge deeper connections across various market segments. This commitment to understanding and addressing customer needs cements our position as a forward-thinking and customer-centric insurance provider. 

<strong>Where is the business coming from most? </strong>

Ageas Federal Life Insurance has firmly established itself across the country, however we have a significant market share in the south. This success is owed to our deep understanding of local market dynamics, culturally sensitive approach, and tailored product offerings for individuals and families. Our primary customer base, aged 25-45, includes both men and women, with a notable recognition of women's increasing influence in insurance purchase decisions. 

By capitalizing on our understanding of our customer segments, particularly parents, and our strong suite of products, we continue to excel in this market segment. Emphasizing digital transformation and enhanced customer service through mobile applications and ChatBots underscores our commitment to meeting the evolving needs of tech-savvy consumers across demographics. Overall, Ageas Federal Life Insurance's business is rooted in a diverse customer base, with a focus on inclusive growth and delivering exceptional customer experiences.

<strong>What are some of your key advertising and marketing strategies? How is Ageas optimizing AI?</strong>

Ageas Federal Life Insurance leads the way with innovative advertising and marketing strategies, establishing new industry standards. We are not only one of the 1st  brands in the Indian Insurance sector but also across the corporate sector in India to harness the power of Gen AI technology to revolutionize our approach, crafting personalized campaigns that resonate deeply with our audience. We embody our brand ethos of #FutureFearless, utilizing state-of-the-art VFX and animated storytelling to captivate viewers. Our marketing strategy seamlessly integrates traditional and digital channels, with a strong focus on platforms like social media and OTT, ensuring broad and cost-effective outreach.

Leveraging AI, we optimize our marketing efforts, gaining invaluable insights into consumer behavior and market trends to drive targeted campaigns. AI-driven solutions streamline customer onboarding and insurance sourcing through digital channels, accelerating product launches and strengthening partnerships. Our dedication to AI extends to automating underwriting processes and document validation, enhancing operational efficiency and reducing risks. We employ AI-powered tools to scan content, swiftly identifying and addressing any misalignments with brand values or proximity to problematic material. Through proactive measures, we safeguard our brand's reputation and integrity in the digital landscape, ensuring a secure and positive experience for our customers. Additionally, our use of programmatic advertising ensures that our ads reach relevant stakeholders where they consume content, maximizing impact and engagement.

<strong>Take us through the brand’s media mix.</strong>

Ageas Federal Life Insurance adopts a balanced media mix to maximize its reach and engagement across online and offline channels. Online platforms and channels play a significant role, with a strong emphasis on digital marketing investments. The company strategically allocates resources towards digital spends, focusing on platforms like social media, influencer pages, and OTT platforms to effectively target its desired audience. These channels offer cost-effective and measurable marketing opportunities, allowing Ageas Federal to optimize its digital spends for maximum impact. 

Also, the company leverages AI-driven insights and analytics to refine its digital marketing strategies, ensuring more targeted and personalized campaigns. 

Offline sales channels like Radio, selective Out of Home media, and visibility in high footfall areas like Cafes contribute to the media mix. We also use our branch network to hold meetings and interactions with our customers and prospects.  By investing in both online and offline channels, Ageas Federal ensures comprehensive coverage and engagement across various touchpoints, ultimately driving brand awareness, customer acquisition, and business growth in the competitive insurance market.







Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning

They say what goes around comes around. And that is exactly what is happening with Bombay Shaving Company. The tables have turned for the brand’s controversial ad that capitalised on the moment surrounding UP topper Prachi Nigam.
Rushabh Shah, co-founder of personal care and grooming appliance company Caresmith, saw an opportunity in the Bombay Shaving Company's viral newspaper ad and made the most of it.



Shah took a satirical swipe at Deshpande by creating his own ‘moment marketing’ campaign.



In an unapologetic and pretty direct post on social media, Shah said, “It was shocking to see the amount of hate targeted at Shantanu [Deshpande] because of his lack of sensitivity. Our simple message sell more head massagers for our bright future. Unhappy with my team as this ad does not ooze class and is super opportunistic :( . We don't have the money to put out this ad in the newspaper. Please sponsor this ad by buying our head massagers.”


Shah also included a link to his product at the end and a creative in the sam purple background used by Bombay Shaving Company in their newspaper ad. The creative that matched the newspaper ad’s tone said, “Dear Shantanu, you may or may not have hair but our head massager doesn’t care.”


Bombay Shaving Company's ad received widespread criticism for its lack of sensitivity. Despite attempting damage control, CEO Shantanu Deshpande's social media post claiming the ad was solely a message of support for Prachi fell flat, especially with the closing line mentioning ‘Bae.’ This capitalised letter hinted at a proper noun, likely referencing their female-focused brand, BOMBAE.


In a recent interview with Storyboard18, Manisha Kapoor, chief executive officer and secretary-general, Advertising Standards Council of India said, “Moment marketing presents exciting opportunities for advertisers, but missteps often occur due to rushed launches without sufficient diligence and oversight. This can lead to poorly-thought-out ads that may breach laws or advertising guidelines, and that may lack alignment with broader brand strategies.”


Also read: <a href="https://www.storyboard18.com/brand-marketing/moment-marketing-presents-exciting-opportunities-but-missteps-often-occur-due-to-rushed-launches-ascis-manisha-kapoor-30655.htm">The priority of being first rather than being right is a misplaced one, says ASCI chief</a>


Head-to-head: Caresmith takes a jab at Bombay Shaving Company's viral campaign

Hyundai Motor India Ltd. (HMIL) has launched its latest multi-channel media campaign for Hyundai EXTER, titled ‘Dil mein Bas Jaye EXTER’. The campaign, featuring a series of six films, aims to significantly enhance brand recall and generate buzz surrounding the EXTER. This is while effectively highlighting its key safety, convenience and comfort features like six Airbags standard with 40+ safety features, Paddle Shifters, Sunroof, Cruise Control, Hill Assist Control, and more, highlighted the company.


Virat Khullar, AVP & vertical head, marketing, Hyundai Motor India Limited, said, "The ‘Dil mein Bas Jaye EXTER’ campaign exemplifies Hyundai’s commitment to creativity and innovation in marketing. With a focus on creating high brand recall and amplifying awareness about EXTER, these TVCs effectively communicate the unique value proposition of our SUV. By leveraging humour and relatable narratives while establishing an enhanced regional connect through Hindi, Tamil, Malayalam, Kannada, Telugu, Marathi and Bengali languages, we aim to resonate with our target audience and further strengthen the brand value and recall of the Hyundai EXTER.”


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He added, “In addition to the TVCs, we've developed concise, social media-specific content featuring familiar characters and settings. This targeted strategy aims to boost awareness and reinforce the 'Dil me bass jaye EXTER' positioning digitally, maximizing engagement and resonance, particularly among the Gen Z demographic. By extending the campaign's reach to social platforms, we anticipate heightened participation and advocacy for Hyundai EXTER."


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The campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram. Targeted towards driving higher website visits and video views, the campaign will utilize programmatic platforms to reach in-market auto enthusiasts, news channels, family-focused individuals, sport enthusiast, and travel affinity audiences, stated the company.


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<iframe width="560" height="315" src="https://www.youtube.com/embed/2aDsqUjvX4g?si=f2TN6eHssWqi-0U0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

 
Since its launch in 2023, Hyundai EXTER has garnered phenomenal customer response and critical acclaim. Boasting over 100,000 bookings and capturing a remarkable 34 percent segment share, EXTER has firmly established itself as a top choice in its category. Notably, the higher trims featuring enhanced convenience features, including a sunroof and Hyundai Bluelink Connected Car technology, have contributed to over 70 percent of EXTER sales.


<iframe width="560" height="315" src="https://www.youtube.com/embed/2zPAS9M0RQk?si=SDqWzRwZUpQTapdV" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-marketing/hyundai-launches-new-initiative-to-increase-rural-reach-in-india-29539.htm">Hyundai launches new initiative to increase rural reach in India</a> 

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