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Brand Makers

“He made advertising feel alive”: Prasoon Joshi’s moving tribute to Piyush Pandey

Advertising

Bharti Airtel ramps up sales and marketing spend to Rs 3,182 crore in Q2 FY26

Brand Makers

The cigarette they never quit: R. Balki on his bond with Adman Piyush Pandey

Advertising

Omnicom and Interpublic move closer to merger, extend debt exchange deadline

Special Coverage

“He was Ogilvy”: Devika Bulchandani’s heartfelt tribute to Piyush Pandey, the man who made people before ads

How it Works

Rs 1 crore endorsement potential: Top women cricketers poised for massive payday after World Cup victory

Advertising

Patanjali Foods Q2 profit jumps 67% to Rs 516 cr as ad spend rises to 2% of revenue

How it Works

CCPA fines Dikshant IAS, Abhimanu IAS Rs 8 lakh each for deceptive UPSC success claims

Brand Marketing

PepsiCo's first new corporate identity in 25 years sparks debate

Brand Makers

A Tribute to Piyush Pandey, the Creative Force Who Gave Indian Advertising Its Soul

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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