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How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?
How it Works
Inside WPP’s new AI play: Turning agency know-how into digital agents
Digital
Omnicom rolls out new Omni platform to unite Creativity, Media and Data after Interpublic deal
Agency News
Havas unveils global AI portal as agencies race to standardize generative tools
Advertising
Only 4% of jewellery buyers say advertising influences their choice: Deloitte
Advertising
Virality took over brand building in 2025 but 2026 may demand a return to meaning
OTT
India to overtake China as largest 'subscription video-on-demand' market by 2030: MPA report
Advertising
BofA turns cautious on Omnicom, warns IPG deal risks are being underestimated
Brand Makers
WPP launches Agent Hub on WPP Open for agentic AI marketing
Digital
Reddit takes on Meta and Google with automated ‘Max’ ad campaigns