Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
HCLTech, and Cricket Australia (CA), the national governing body for the game in Australia announced the extension of their partnership for the forthcoming T20 Cricket World Cup 2024, marking a significant milestone in their collaborative journey.
As Australia enters the world cup with a special Indian connection, they will be donning the jersey with a global IT brand- HCLTech on their sleeves and in the trunk top of their training kit again. With this it would be strengthening the partnership with CA in the upcoming T20 cricket world cup in 2024.
HCLTech has been instrumental in digitally transforming Cricket Australia's landscape through innovative solutions, and has revolutionized Cricket Australia's digital assets, including cricket.com.au, the Cricket Australia Live app, and MyCricket (now PlayCricket). Moreover, HCLTech's contributions have streamlined numerous community cricket processes, enhancing the overall cricketing experience for players and fans alike.
HCLTech and Cricket Australia delivering innovation on the biggest stage and have partnered to deliver the high impact technology in the game of cricket.
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreAt the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.