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Emily in Paris effect: 30% of Indian women flock to France in 2024: Report
The report reveals that 48% of Indian travellers booked their flights just 0–7 days before departure, with short trips of less than seven days making up 66% of the itineraries.
Television shows like Emily in Paris inspired a wave of wanderlust, with 30% of Indian women choosing France as their dream destination. (Image source: Unsplash)
In a year where Indian passports opened doors to 58 visa-free or visa-on-arrival destinations, spontaneity became the buzzword for international travel in 2024.
According to Niyo's latest Travel Report, 48% of Indian travellers booked flights just 0-7 days before departure, highlighting a growing trend of last-minute travel plans.
The impulsiveness was complemented by a touch of preparation, as 30% of visa applications were still submitted 16-30 days prior to travel, according to the report.
The preference for short escapes dominated, with 66% of trips lasting less than seven days. But not everyone was in a rush—17% opted for indulgent holidays stretching 15 days or longer. And safety was top of mind. The report recorded a whopping Rs 43.2 crores in travel insurance policies sold, largely driven by younger travellers safeguarding their journeys with plans valued at Rs 50,000-Rs 1,00,000.
Television shows like Emily in Paris inspired a wave of wanderlust, with 30% of Indian women choosing France as their dream destination.
The allure of Parisian charm was rivalled by the UK (29%) and Singapore (26%). Meanwhile, male travellers gravitated towards Thailand's beaches and nightlife (80%), followed by the UAE (77%) and the USA (76%), the report added.
Dubai emerged as the overall top international hotspot, welcoming 45% of Indian holidaymakers.
Vietnam's cultural and natural attractions drew 15%, while Oman and Japan each captivated a niche 1%.
Comfort took center stage as 13% of travellers invested in extras like pre-booked meals, seat selection, and additional baggage allowances, reflecting an increasing desire for personalized travel experiences, the report added.
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