Experts' Take On Reinvention Of Ad Campaigns Through Technology

Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies

By  Storyboard18| Jul 29, 2022 6:32 PM
Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’
First Published onJun 18, 2022 10:00 AM

SPOTLIGHT

Brand MakersDigital Entertainment Summit 2025: The Highlights

The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.

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In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.