Chandratrey was associated with Mondelez International since more than 11 years. He worked closely on products such as Cadbury and Oreo.
Melody today remains a part of the bouquet of other confectioneries that Parle offers, but retains its unique place in the hearts of the customers.
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies