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Amazon Prime unveils video dedicated to the role of women in entertainment
The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia.
OTT platforms now face two monetization choices. They either hike subscription fees or introduce ads, ideally, within a tiered system. “Consumers who don’t want ads can pay the full rate, those who don’t mind ads can pay a discounted rate, and those who are fine with watching ads can get content almost for free — like what MX Player does.”
Prime Video has unveiled a video dedicated to the role of women in entertainment. The video features Prime Video’s key global, as well as Indian leadership team who articulate Prime Video’s commitment to gender equality and the invaluable contributions of women in storytelling and beyond.
The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia, Prime Video; who come together as a collective voice to convey the service’s gratitude and admiration for the countless contributions and the significant impact made by women through the power of storytelling at Prime Video.
These stories mirror the complexity and diversity of the world we live in. Each story is designed to spark conversation and inspire change, highlighting Prime Video’s commitment to elevating female voices and perspectives.
The video shows scenes of some of fan-favourites and acclaimed titles featuring women characters in pivotal roles such as the International Originals like Citadel, The Lord of the Rings: The Rings of Power, The Marvellous Mrs. Maisel, Fleabag, The Wheel of Time, as well as Indian Originals such as Dahaad, Made in Heaven, Maja Ma, Hush Hush, Four More Shots Please! Suzhal – the vortex, to name a few.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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